Manager Report: the importance of effective communication in healthcare

Manager Report: the importance of effective communication in healthcare

In today’s rapidly changing world of healthcare, it is crucial for any medical professional to build positive relationships with patients. Regardless of the role – doctor, nurse, or registration clerk – every contact with the patient is important. The quality of these interactions has a profound impact not only on the patient experience, but also on the overall opinion of the medical facility.

Key communication skills

The foundation in building effective relationships with patients is communication. The ability to communicate clearly, politely and effectively is essential. It is not only the way of conveying information, but also the ability to listen, empathize and respond to the needs of the patient. Medical professionals should tailor their interactions to the level of understanding of the person being treated, avoiding excessive use of medical jargon. The modern approach to medical communication emphasizes the holistic treatment of the patient, which includes not only medical, but also emotional and social aspects. Developing communication skills allows medical professionals to better identify and address these aspects, which translates into quality of care and satisfaction of people undergoing treatment.

Effective communication techniques are not only a valuable tool in day-to-day medical practice, but are also a cornerstone in crisis management, where rapid and clear communication of information can have a direct impact on patient outcomes.

Confidence building

Trust is the foundation of any relationship, and in the medical context, it is absolutely critical. Patients often experience feelings of uncertainty and anxiety about their condition; demonstration by medical personnel that the patient is in competent hands can significantly alleviate these feelings. Building trust is possible when medical personnel are constantly concerned about the privacy of patient data, communicate clearly and honestly, and show concern for their well-being. Such measures not only reduce stress and anxiety, but also increase patients’ willingness to cooperate in the treatment process, which can lead to improved therapy outcomes.

Practices that support positive relationships

Effective ways to promote good patient relations in health care include:

  • Active listening: Showing patients that their opinions and feelings are heard and important.
  • Empathy: Understanding and sharing the patient’s feelings, which can help better tailor treatment plans.
  • Respect: Treat patients with dignity and respect regardless of their living situation or condition.

Implementing these practices not only improves patient satisfaction, but also improves the overall efficiency of medical processes, contributing to better treatment outcomes and enhancing the reputation of medical institutions.

Impact on the image of the institution

The right approach to patients is key to shaping the perception of a medical facility as trusted and competent. High-quality service, including both empathy and professionalism, leads to increased patient satisfaction.


Investing in the development of communication and interpersonal skills of healthcare workers is a key element in the quest to make every patient feel understood and respected. In addition, properly cared for patients are more likely to follow medical recommendations and continue necessary therapies, which can lead to faster recovery and fewer complications. Strengthening these relationships also has a positive impact on the reputation of the facility.

Beata Drzazga-an entrepreneur and authority on long-term care. Founder of BetaMed SA – a leader in the Polish medical market for long-term care services. As co-author of key scientific publications, speaker at international conferences and Dean of the Faculty of Medicine at the Upper Silesian Academy, Beata Drzazga stands out for her expertise in management and mentoring. Winner of more than 280 awards, he continues his mission to raise healthcare standards in Poland and abroad.

Source: Manager Report