In today’s business world, we constantly face challenges and dynamically changing conditions. In order not only to survive, but also to develop their companies, entrepreneurs must demonstrate specific features that will allow them to function efficiently and effectively in the changing business environment. In my experience, the three key values that are decisive for the development of a company are resilience, creativity and ethics. Resilience: the key to survival and development Running a business is a challenging journey, where you often have to face unpredictable difficulties. Resilience is the foundation of every entrepreneur because it allows you to survive in the most difficult moments. It is not only the ability to face challenges, but also the ability to quickly adapt to changing conditions. More than once I had to face situations that seemed hopeless, but it was this inner strength that allowed me to take further steps and look for solutions where there seemed to be none. Entrepreneurs who can respond flexibly to change are able to transform difficulties into new opportunities. However, this attitude requires constant improvement of yourself and your skills, as well as openness to learning from mistakes made. Creativity: the driving force of innovation Creativity in business is much more than just inventing new products or services. It is the ability to approach problems creatively, look for innovative solutions and constantly question the status quo. In my business, I often encountered situations in which I had to think outside the box. Changing market conditions, new technologies and changing consumer needs force us, entrepreneurs, to constantly search for innovations. However, creativity is not only the ability to create something new. The courage to test ideas, experiment and sometimes even risk failure is also important. I believe that every entrepreneur should strive to make their company flexible and ready for changes – it is creativity that allows you to quickly adapt to new conditions and find an advantage over the competition. Ethics: the foundation for long-term success In today’s world, where quick profits are often important, ethics are becoming an increasingly crucial element of success. I have often had the opportunity to observe how unethical activities led companies to short-term success, but over time it turned out that the lack of a solid ethical foundation contributed to their failure. For me, ethics is not only compliance with the law, but above all, respect for employees, customers and business partners. I believe that truly sustainable development is only possible when an entrepreneur acts in accordance with his or her values, even if that sometimes means sacrificing quick benefits. Behaving ethically not only builds trust and loyalty among customers, but also strengthens team morale and commitment. I believe that trust and honesty are the key to building lasting business relationships, and long-term success is achieved by entrepreneurs who are able to make decisions based on their principles. It is important to set high standards for ourselves and act transparently. Ethical business conduct is more than just a good image – it is an investment in the future, that allows you to build a strong, lasting foundation for your company. Beata Drzazga entrepreneur, creator, philanthropist, founder of many companies in Poland and abroad: BetaMed S.A, Dono da Scheggia, Drzazga Clinic, Global Impact, Betamed International in Las Vegas, companies in Miami and Spain. An expert in management, a respected speaker at economic and medical conferences, author of business texts for entrepreneurs, inspires and advises others in business, is also involved in charity work, co-author of scientific papers in the field of health care, Dean of the Faculty of Medicine of the Upper Silesian Academy of Sciences . Wojciech Korfanty in Katowice. Founder of the Beata Drzazga Foundation.