Beata Drzazga – visionary entrepreneur, patron of the United Arts Festival. – talks about the artistic scene that connects artists of different arts;
Let’s talk about an unusual cultural event that has resonated on Poland’s cultural scene – the United Arts Festival is an avant-garde project of which you are a patron?
Yes, the United Arts Festival is an event that took place in a beautiful castle in Lower Silesia in the last days of August, with the aim of integrating Polish artists of various disciplines and inspiring them to express themselves in forms other than their typical ones. This was no ordinary cultural event; it was something completely new. Our goal was to combine the various fields of art – painting, sculpture, music, theater and more – into one fascinating experience. Each artist had a chance to prove themselves in art different from the one in which they have been performing for a long time, and the audience could try to establish a closer relationship with them than just as observers. I have always had a great love for art, I am an aesthete and love everything beautiful. But I’m also an entrepreneur and I like to connect different projects, connect people and the different worlds they operate in. When I met Maciek Musialowski, who was the main initiator of this project, I immediately understood that this was something I had to support. Maciek acquired the historic castle and had a vision to create a Polish, artistic, center of all arts in it. This place and its idea fascinated me at first sight, and since I am from Lower Silesia I even felt the call of local patriotism, which made me take patronage of this event.
In your opinion, is the United Arts Festival important for Polish culture?
This is an event that not only struck fear in the hearts of artists, but also gained great appreciation among the audience. We have transcended traditional exhibitions and concerts. It was a real dialogue between different art forms, something Poland had not yet experienced. At the castle, full of history and tradition, modern manifestations of art merged with the past to create an avant-garde experience. The festival was full of diverse events, from art exhibitions to creative workshops, concerts and lectures. But what seems most important to me is that the impact of the United Arts Festival reached far beyond the castle walls. Inspiring the local environment, cultural institutions and entrepreneurs, he helped create a dynamic ecosystem in which art became an integral part of community life.
What can an entrepreneur like you convey to people who are interested in art and culture?
I wanted to convey that art and business do not have to exist separately. They can interact with each other to create something new and fascinating. The United Arts Festival is proof that art can be a tool to create values, educate and transform the world around us. This was no ordinary cultural event; it was something completely new. I personally spoke about what role business plays in art and art plays in business. These two fields are not separate, and their cooperation can bring many benefits both culturally and economically. Art can inspire and add value to business, while business can support artists and contribute to the cultural development of society. Companies and businesses often act as patrons of the arts, funding art projects, museums, galleries, exhibitions and festivals. This financial support can enable the creation and promotion of art. Many companies and entrepreneurs personally invest in art collecting. This is not only an investment, but also a way to support artists and promote the arts. On the other hand, business can draw inspiration from art, using its creativity and innovation in creative processes, product design and marketing. Art can be used to build brand identity. The company can collaborate with artists to create unique artworks that reflect its values and convey the right emotions.
How did you come to decide to support this festival as a patron?
When Maciek told me about his concept I immediately saw great potential for an event that not only strikes fear in the hearts of artists, but will also gain great recognition among the audience. My business sense prompted me that it would transcend the boundaries of traditional exhibitions and concerts. So I wanted to have a part in it. And my intuition did not let me down as to what this event has become. It was a real dialogue between different art forms, something Poland had not yet experienced. At the castle, full of history and tradition, modern manifestations of art merged with the past to create a unique experience. This artistic project is proof that art can be a tool to create values, educate and transform the world around us. This is not only a cultural event; it is a revolution in the perception of art in Poland. The festival was full of diverse events, from art exhibitions to creative workshops, concerts and lectures. But what seems most important to me is that the impact of the United Arts Festival reached far beyond the castle walls. Inspiring local schools, cultural institutions and entrepreneurs, he has helped create a dynamic ecosystem in which the arts have become an integral part of community life. This was no ordinary cultural event; it was something completely new.